 Communications
excellence centre stage!
"Rewarding communications excellence":
The first PIME Communications Award:
As a nuclear communicator, stating the compelling case for nuclear,
presenting the facts and exposing popular misconceptions is a daily
preoccupation. Recent political events and constantly evolving social
trends make the need for high-impact communications, which are tailor-made
to suit the needs of different audiences, greater than ever.
As you know, public opinion regarding nuclear energy has evolved
favourably of late. This positive evolution is due in part to successful
communications campaigns run by the nuclear industry. These campaigns
have helped bridge the knowledge gap, set the record straight and
make the public more aware of the economic, social and environmental
benefits of nuclear energy.
The impact of a good communications campaign is often underestimated
or taken for granted, but not by ENS and FORATOM! On the contrary,
we intend to highlight the excellent work that nuclear communicators
are doing and the added value that they provide for both the industry
and the general public by launching the first ever PIME Communications
Award. This award, which will be presented during PIME 2005 in Paris,
aims to highlight and reward communications excellence in the nuclear
industry.
Make sure that your communications efforts don't go unnoticed and
get the visibility and credit they deserve. Send an example of a recent
campaign that you ran to pime2005@euronuclear.org by 14 January 2005
at the latest. It could be an advertising campaign, a film, a CD-Rom,
a brochure or an interactive web-site. A panel of experts on nuclear
energy and communications will judge each entry and announce the winning
campaign during the Gala Dinner, on 15 February. They will look out
for innovative, high-impact communications that really reach out to
the audience, speak its language and, above all, can show tangible
results.
Further information on the award will be posted on the PIME web-site
(www.pime2005.org).
I look forward to seeing your entry and may the best campaign win!
Peter Haug
Secretary General
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