Award for Communications Excellence
The vital role that communicators
play in highlighting the nuclear energy debate is sometimes
taken for granted... but not by ENS and PIME! The PIME
Communications Award will help ensure that your communications
efforts get the visibility and credit they deserve.
As professional communicators
we all know that knowledge is power - once people are
empowered with the facts they can draw their own conclusions
and form their own opinions. How skilfully we connect
with our audiences - providing them with clear and easy-to-understand
information, emphasising key messages, conveying core
values - determines how positively we are perceived.
The onus on professional communicators to deliver results
is, therefore, great - especially with the nuclear renaissance
gathering steam. But so too are the rewards that high
impact communications can bring in terms of promoting
understanding, enhancing public acceptance and fostering
a positive image.
The 2007 PIME Award
for Communications Excellence aims to recognise the
achievements of professional communicators in the nuclear
industry who have successfully connected with their
audiences, helped to dispel myths and misinformation
about nuclear energy and enhanced the image of our industry.
This year the PIME
Award entrants will be required to provide
some basic information on the campaign they are entering
for the award: the campaign’s objectives, the
communications strategy adopted, the results that it
achieved and why they think it should receive the award.
As always, as much supporting documentation as possible
should be sent it, like press articles, photos, DVDs,
newsletters, web pages or promotional materials.
This information will help
the jury – which will be made up of fellow communicators
– to decide upon the winning entry. The focus
will be on campaigns that show the most creative strategy,
illustrative an innovative use of communications tools
and can show tangible results. Multi-media packages
backed up by sophisticated audiovisuals and glossy brochures
can provide impressive results, but so too can a campaign
that ran on limited resources. It’s all about
grass roots, creative communications that really reach
out to their audience.
We hope that lots of nuclear communicators
will take part in this year’s award and
that high impact communications will receive
the recognition that it deserves.
Download PIME AWARD Entry Form
The period for submitting entries
to the PIME AWARD 2007 has begun!!
Deadline: January 2007
Winner of the 2006 PIME Award:
PIME Award for Communications Excellence in 2006
was wone by the Czech nuclear operating company,
CEZ, for its campaign entitled the Temelin
Olympic Games. The winning campaign involved
excellent local community relations, stakeholder
participation, celebrity advocacy from famous
Czech sportsmen and Olympic gold medalists and
a range of communications tools to help convey
key messages about nuclear energy.
Marie Dufková from
receives the 2006 PIME Award
from ENS President Frank Dekonick