PIME 2008 -
Defining tomorrow's vision of nuclear energy

10 - 13 February 2008, Praha, Czech Republic

PIME Award for Communications Excellence

The PIME Award highlights how results-oriented communications can provide added value to your business. Share the secret of your success with your fellow communicators and get the peer group recognition that you deserve!

The 2008 PIME Award for Communications Excellence aims to recognise the achievements of professional communicators in the nuclear industry who have successfully connected with their audiences, helped to dispel myths and misinformation about nuclear energy and enhanced the image of our industry.

Winner of the 2008 PIME Award:

Bernard Jolly, who is a member of SFEN and a Member of the Board of ENS, announced the winner of the 2008 PIME Award for Communications Excellence. The winner, who was elected by PIME participants, was COVRA, in the Netherlands, for the innovative way it has used art as a vehicle for connecting with its local and regional community and highlighting the state-of-the-art technology used at its radioactive waste storage facilities.

Winner of the 2008 PIME Award

Presentations from the Pime Award Candidates:

British Energy

This campaign promoted enhanced student/teacher dialogue, information campaigns and targeted training programmes to emphasise that British Energy is “an employer of high quality science and engineering jobs” and an exciting career option for talented young people.

British Energy – encouraging future generations into Science, Technology and Engineering


The main objective of COVRA’s campaign was to use art as a vehicle for articulating to the local community the key message that COVRA provides a safe and viable long-term solution for the storage of nuclear waste. The SAFE = BEAUTIFUL concept seeks to inform and reassure local stakeholders that storing radioactive waste is “something normal, something that we have done for a long time.”

Safe is beautiful

Dutch Young Generation

The Dutch YGN campaign, which was linked to the 2nd European Young Generation Forum (in Amsterdam, June 2007), sought to encourage YG networks across Europe to learn about new skills and tools for communicating - via the press and TV - about nuclear energy’s contribution to a general public whose perceptions of nuclear are often coloured by ignorance of the facts and common misconceptions.

NRG in NOS journal


EDF’s Craft Academy campaign aimed to use a variety of employee communications practices to help integrate existing and newly-recruited EDF employees within a common reinforced corporate culture. By combining internal activities with activities aimed at the press, it seeks to create among employees a strong sense of corporate identity and the desire to promote it externally.

Courant September 2007

Découverte October 2007

Hungarian Nuclear Society

The Hungarian Nuclear Society used the European Heritage Days as a springboard for a series of Open Day activities at its plants and at the Hungarian Atomic Energy Authority. By getting strong visibility with the Hungarian press and TV, the Society helped reinforce the good reputation of the nuclear industry in Hungary and the view that the nuclear industry is part of Hungary’s cultural and industrial heritage.

pictures and movie